Search engine finds people and their affiliations
Maybe I am one of the last persons to know about zoominfo, but it’s a pretty cool site even it's not’s perfect! It locates individuals, connects them to their current and past positions, and other...
View ArticleLittle Things Matter Big (For Little Customers)
Further to a post by fellow CMA member Michael Seaton, little things not only matter but pay off in spades when you take care of your 'little' customers.My 8 year-old relative was recently visiting...
View ArticleIs There a Doctor in the House? CRM Analysts to the Rescue!
Blogging about the role of analytics may not be top of mind for many – but maybe its time to take a look at why this role can be like having a doctor in the house.I’m often asked whether organizations...
View ArticleWhen Less is Really More - $$
We recently administered an employee survey for our department. One of the areas to focus on had to do with pay. A group (albeit a relatively small group compared to the whole department) indicated...
View ArticleBrand experience versus customer experience
Recently I was having a conversation with a good friend regarding ‘brand experience’ versus ‘customer experience’. What I thought would be a 10 minute conversation turned into an hour long debate!...
View ArticleMarketers meet the "grups"
This week’s CMA Weekly Watching Brief reports on a new demographic group being targeted by marketers: The grups.Coined in a New York magazine article, the term comes from a "Star Trek" episode...
View ArticleVideo Business Cards
It’s still pretty novel and serves a useful purpose. So much in fact that CMA’s Contact Centre Council decided to try out the video business card format to personalize an issue (related to variable...
View ArticleTalking-up 'Online'on Report on Business TV
Reporters frequently seek out CMA members to get a handle on why marketing is moving in general directions, who benefits, and what it all means.Anthony Boright, President of VAULT Solutions and a CMA...
View ArticleMore on B2B Blogs
Earlier in the month, we posted a link to Canadian research on B2B blogs from Sirius Decisions. Out of the U.S. – more research to consider:As reported on BtoB Online:“Three-quarters of corporate blog...
View ArticleTime (and Technology) Flies
The other day, we had a scheduling conflict. My wife wanted to watch a documentary on television. My soon to be 3 year old wanted to watch some cartoons. You get the picture.Then like a bolt of...
View ArticleRefreshing Ads
Most ad campaigns for sports equipment or apparal usually create the impression that if consumers purchase this athletic shoe or that tennis racket, they will become a superstar overnight. Just buy the...
View ArticleDo you have the urge?
So, if you are reading this you are obviously a reader of the CMA blog - even if this is your first visit.If you want to have your ideas and comments heard and join the conversation, your opportunity...
View ArticleLego Reaches-Out to Online Community
Yet another online community, albeit small, has helped to contribute to product enhancement – this time Lego. Lego, armed with some former adversaries (hackers) and enthusiasts that had formed an...
View ArticleThe Long Tail vs. Pareto Principle Face Off
For all you fans/readers out there of Wired Magazine editor Chris Anderson's popular new book "The Long Tail" make sure and take note of the back-and-forth debate going on after Lee Gomes's recent Wall...
View ArticleAIMS - 10 Years Later
The Association of Internet Marketing & Sales is recognizing its 10 year anniversary. And they are in the midst of a revitalization with the help of a new General Manager, Kathryn Lagden and...
View ArticlePlagiarism (College or Corporate style)
I recall in my graduate days when writing a research paper the very stringent rules the university had regarding sourcing of work and references.Now crediting of sources applies not only in academia...
View ArticleSnakes in a Campaign
Personally, one of the marketing channels (is it a channel?) or types that I find the most interesting is viral marketing. I would guess that coming up with a good viral campaign would be challenging,...
View ArticleIntegrated Marketing Programs - Are They Stacking Up?
Worth looking at – and while not ‘surprising’ news - the ANA (Association of National Advertisers - U.S.) issued a release in June on results of a survey fielded in May/Jun 06 around integrated...
View ArticleCFOs are from Mars CMOs are from Venus
I recently attended a great presentation by Roger Martin, Dean and Professor of Strategic Management, Rotman School of Management (University of Toronto – I’m an alumni) entitled “Creating a Conducive...
View ArticleMarketing to the Luxury Customer
We can spend a lot of money - the coveted luxury customer. I actually think there are plenty of us around out there who consume or use something that is considered to be of ‘luxury’. With me, it’s my...
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